Buddy on the Road is a feature that Bonopolis uses to track how users move through different locations, interact with media, or respond to advertising campaigns. The analysis of survey results and collected location data is done completely anonymously. We collect various types of data, in particular: automatically captured device data, custom device data, as well as device location data and defined user and event data. We only share location data with third-party clients in combination with non-identifiable profile data or passive measurement data, in order to identify certain location and/or traffic patterns of Bonopolis app users, understand movement patterns and digital actions, as well as with third-party providers to gain insights into movement patterns, develop profile applications, evaluate advertising campaigns, and re-target users for market research purposes.